Your customers aren't searching like they used to...
52% of your audience now uses AI to search.
This isn’t another ‘what type of marketer are you?’ quiz; it’s a future search readiness assessment designed to help you understand how prepared your brand is for the next era of search.
Find out how visible your strategy is across modern search, from search engines to social discovery and AI-powered answers.
Explore your search readiness score and see what you need to change before competitors take the lead.
- It takes just 10 minutes
- It’s completely free
- Receive results instantly
Your customers aren't searching like they used to...
52% of your audience now uses AI to search.
This isn’t another ‘what type of marketer are you?’ quiz; it’s a future search readiness assessment designed to help you understand how prepared your brand is for the next era of search.
Find out how visible your strategy is across modern search, from search engines to social discovery and AI-powered answers.
Explore your search readiness score and see what you need to change before competitors take the lead.
- It takes just 10 minutes
- It’s completely free
- Receive results instantly
Are you future search ready?
Learn more about our SearchPulse report
What's changed?
Search is no longer a single platform behaviour. It’s now a battle for visibility in AI answers, zero-click environments, and multi-platform discovery moments.
If you’re not showing up in the places customers are using to decide, you’re invisible when it counts.
Search behaviour is fragmenting.

Google is still dominant but declining.
Users aren’t leaving Google entirely, but they’re leaving the “10 blue links” SERP for faster AI experiences.

Mainstream AI adoption has now crossed the threshold.
For the first time, 52% of users are using AI search tools at least sometimes.

Trust is still a barrier, and brands need to engineer it.
“I don’t trust the results” remains as the top blocker, followed by preference for manual search.

"The way people search for information online is evolving constantly. Traditional keyword searches are giving way to conversational queries, voice search, and AI tools like chatbots and virtual assistants. With AI becoming a core part of search, you'll need to know if and how consumer behaviour is shifting."
Becky Simms
Founder & CEO at Reflect Digital
